Do you really know the value of your existing client base?
Speaking to a client recently, who’s got a website that we developed.
At present his website is nothing more than a sales brochure that hasn’t been updated for about twelve months, but gets a steady stream of traffic.
Because he’s so busy with word of mouth referrals, he still doesn’t recognise the full potential of his website as a marketing tool. Though, unlike many small business operators, he does understand the need to be proactive in his marketing
He does what all small businesses should do!!
How come, (you’re asking) is it that he’s so busy? Simply because he does what all small businesses should do! He looks after his clients. He sends them postcards, or just a friendly email every so often. Or he might buy a beautiful gift basket.
Think about this: He was telling me how small business owners complain about the cost of marketing and advertising, and often that’s because they spend their money in the wrong places.
How would you feel if a $115 bunch of flowers generated a $4000 sale? That’s exactly what happened to him: he bought a bunch of flowers and had them sent to a client recently. The client’s response was to place an order with him, that resulted in a sale and an easy $4000 in commision.
Why don’t you see what happens when you send a bunch of fresh flowers or a gift basket?
How would you feel if a $115 bunch of flowers generated a $4000 sale? Click Here for FREE same day delivery throughout Australia!
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