Has anyone ever asked you if you know a good car mechanic? Or whether you can recommend a dentist? Can you suggest a local doctor? Or accountant? Or restaurant?
Has anyone ever recommended that you go and see a certain film or read a particular book?
Word of mouth advertising is the cheapest and most effective form of advertising – Word of mouth is the most honest form of marketing that a bookkeeper can hope for in building an effective bookkeeping business.
When bookkeepers ask how they can get clients the first recommendation is for them to get out their Christmas Card list – or see who they invited to your wedding. If you have a barbeque, who do you invite? Do any of those people have their own business?
Word of mouth is very important for bookkeepers. So how can you accelerate the process of word of mouth advertising?
You earn your reputation by under promising and over delivering a bookkeeping service to your clients.
One way is to ask your existing clients for referrals. If you do not have any clients, ask your family and friends if they know anyone who needs a bookkeeper.
Contact us for more details about how we can help you expand your bookkeeping business
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