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MYOB Prices Rises – Service Declines

October 22nd, 2009 · 1 Comment · MYOB, Small Business

MYOB have announced a price rise on some of their software products. Strangely MYOB Accounting plus v18.5 has increased in price – yet the software has already been developed, and the end-user is getting no increased value whether they bought the software on 30 September, or 1 October following the price rise.

We are used to seeing a price rise on new versions of the software, but how exactly is MYOB helping small business by raising the price on existing software?

Remember a few weeks ago there was an incident relation to the Shipping Address on a delivery docket issued by MYOB?

“The biggest challenges for small business are generating leads, making sure leads convert to sales”

In a recent article published on www.zoominfo.com, MYOB CEO, Tim Reed said, “the biggest challenges for small business are generating leads, making sure leads convert to sales, and optimising the amount of revenue earned from existing clients.”

If that’s not a big enough challenge in itself, MYOB seem to want to make it harder for small businesses. They still haven’t improved their delivery logistics. Apparently MYOB don’t accept that they’re incompetant to the extent of causing their clients to lose business. As any small business owner knows, a simple “sorry” really makes up for lack of service, and the loss of a potential client – NOT.

MYOB is very excited about their new CRM MYOB ClientConnect. Reed said it was “very important” that CRM was offered to small businesses using interfaces already familiar to them.

Have MYOB missed the point that it has a huge sales team of bookkeepers out in the market place, but doesn’t really care about looking after them? Jeff Matthews, Manager of MYOB Professional Partners was asked if he would recommend a restaurant to his friends if he had himself had a lousy experience at that restaurant.

“Well, sometimes you can go back to that restaurant and find that things have improved”

Good answer, Jeff.

However, how many times do you have to tell the restaurant that they are stuffing up, before they make steps to improve. If there’s only two restaurants in town, then maybe you have little choice but to go back and see if they’ve improved.

Most Aussies don’t even bother complaining, they just wouldn’t go back to those restaurants, and eventually the restaurants would go out of business.

What is it about big businesses, once they achieve a certain level of momentum, they really do not care about customer service?

Is it because they’ve got enough customers to keep them in business, customers that are well aware that they don’t get any customer service, but continue to spend money with those big businesses anyway?

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1 response so far ↓

  • 1 Tom // Oct 24, 2009 at 8:38 am

    That is crazy! You need to add value before you can increase your price . Otherwise you will just alienate yourself from your clients.