If you’re a small business with a very limited budget when it comes to advertising and marketing your products and services to your customers and prospective clients, are flyers a good investment for advertising?
Because money is usually tight you want to maximise every dollar spent on developing / marketing your business.
These days advertising need not be expensive, if you plan an effective campaign. By spending a bit of time doing some research, your advertising flyers can help you reach out to your target audience, without having to spend so much in your marketing efforts.
Digital printing means that full color flyers are relatively inexpensive, as well as being proven to be the most cost effective tools to have in your marketing arsenal, especially for those on a limited budget.
In simple terms, they are advertisements that can be directly handed out to your target clients. You can create the artwork yourself, or hire a professional graphic artist to do it for you. Many print shops will even help you with the design as part of the overall cost. The option of going with professionals may cost you a little bit more but would be worth the extra effort.
Here’s some things to consider when launching your campaign:
1. Your advertising flyers need to grab the attention of your clients and potential customers. This may be in your design, layout, or copy.
2. Be aware of your target market – Make sure you provide your target audience with a compelling advertising flyer that works sells the sizzle, not the sausage. You want to make sure the right people are contacting you, and not time wasters.
3. Your focus is to generate leads – Your advertising flyers are not substitutes for your sales team – You need to highlight your benefits in order to get your target audience to read your message. Focus on your product as the solution to your target clients’ problems and you’ll never go wrong.
4. Call to action! What do you want your readers to do after they get the flyer? Contact You! So many flyers have a contact phone number hidden away at the bottom almost as if it’s an accident. Your flyers should Tell People What You Want Them To Do i.e. “Call now!” “Visit us for your free consultation!” Make your call to action prompt and urgent.
5. Remember to follow up! Everyone that contacts you is a potential lead. Maybe not this week, or even this month! Make a diary note to call your client database.
If after following these tips, you’ve not had success with your flyer advertsing campaign, then contact us for more details about how we can help you expand your bookkeeping business
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